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2. Amway Corporation Introduction (Please note that to see!) Please read in order! May 1, 2009 Friday 15:06 2007-08-26 22:23 "Amway" means the American Way, that is, "American-style" means. Is to describe the freedom, equality, fair entrepreneurship, as well as the pursuit of affluence of the American-style in terms of survival, including "own their own business" means. Di Weishi explained: "The reason we named the company Amway, is that respect for private property and free enterprise advocates American-style approach, is our best choice."

U.S. Amway Corporation is a Currently the world's largest consumer goods production and sale of one of. Products include household cleaning products, personal care products, beauty skin care cosmetics, nutritional supplements, as well as kitchen utensils, etc. A total of more than 400 kinds of five categories.

Amway was founded by Jay Van Andel (Jay Wan Andel), and Rich DeVos (Rich De Vos) was founded in the United States in 1959, Grand Rapids, Michigan, home of the basement. At that time, they are alone with a multi-purpose concentrated cleaning agent with a unique marketing approach, the first year reached 50 million dollars in turnover. Two years later, they moved to an abandoned gas station canada city has launched a successful Amway business title page.

Today, Amway has become a world-renowned multinational companies. Jada's headquarters is located in the city occupies approximately 28 million square meters, the production, storage and transportation facilities, office and stretch for more than 1 km, a total of more than 80 buildings, including equipment, advanced research and development centers, factories and warehouses. Amway Corporation since its inception, through her high-quality and efficient products, the right philosophy and the fairness and the integrity of the system, succeeded in more than 80 countries and regions around the world to open up the market, marketing staff team up to 300 million, in 1996 / In fiscal 1997, annual turnover reached 7.0 billion dollars (about 600 billion RMB), created in just 40 years, opened 10000 times sales growth miracle.

● In 1999, the authority of the U.S. business magazine "Forbes" (FORBES) ranking the nation's 500 private companies, Amway ranked No. 37.

● Trademark Office in accordance with international statistical authority data show that after 5000 within the framework of the world's most outstanding mark of the investigation results of the analysis, Amway became 96'-97 ', one of the world's top ten mark.

sequence 1 2 3 4 5 6 7 8 9 10

Company Name Nike, McDonald's, Marlboro Mercedes-Benz Coca-Cola pure wool IBM Anlisuoni Adidas

present value ( 100 million U.S. dollars) 1500 1200 1150 980 950 880 870 820 760 660

life period (years) 20,013,018,582 Unlimited 110 Unlimited Unlimited 150 98

in the statistics, but also such as: Omega Martell, Rolls Royce, 3M, CD, Toshiba, BMW, VISA, Versace, Yves Saint Laurent, Ferrari and other brands. Taking into account their average and is valid through the estimates obtained, and also had taken a different trademark, and a wide range of types of market conditions, target customer base and so on, and then again on the basis of these studies vote generated.

● According to Euromonitor (the world's largest commercial and market information companies, many users around the world to provide authoritative information on the consumer market) 98 years of retail sales survey, Amway products ARTISTRY skin care and beauty products (Artistry) series products are the world's top five facial skin care and cosmetics brands.

● According to the 1996 Nicholas & Company provides wholesale sales survey, a subsidiary of Amway Nutrilite nutritional products company is already the world's largest vitamin and mineral nutrition chip maker, is recognized worldwide as vitamin / mineral nutrition, supplementary food authority. Its products are also designated as a National Basketball Association (NBA) and the Asian Football Association and its official nutrition sponsored events. Meanwhile, in June 1998 according to AC Nielsen market research shows that NUTRILITE products in Hong Kong is a vitamin tablets / vitamin supplements sales champion. This year, Amway's Nutrilite nutritional supplements has become the 27th Olympic Games, the only dedicated Chinese Sports Delegation of nutrition. Therefore, NUTRILITE (Nutrilite) has become synonymous with health.

● 1989 Nian 9 Yue environmentally conscious recognition of high-quality Amway products and Amway Corporation, the world's outstanding contribution to environmental protection, the United Nations presented to the Amway "United Nations Environmental Achievement Award." So far, only 10 commercial organizations around the world so honored.

● Today, Amway a household name, reputation has grown. However, in product research and development fields, Amway excellence, continuous improvement in the global total of 98 specialized laboratories and employ more than 400 professional researchers. Amway has been achieved so far 380 product patents and another 430 are still pending. In addition, the Amway with the world's 75 leading universities such as Stanford University and Harvard University have cooperated with other research projects.

understanding of Amway China

Amway (China) Commodity Co., Ltd. in September 1992 incorporated in Guangzhou, and then in the Guangzhou Economic and Technological Development Zone, covers an area of 58,000 square meters to build a modern workshop, January 18, 1995 plant put into operation kicked off April 10, 1995 Amway (China) Commodity Co., Ltd. officially opened operations in China.

Currently, Amway in China, registered capital of 8,000 million U.S. dollars,replica watches in the u How the rich richer and t, total investment of more than 100 million U.S. dollars. Value of existing assets and more than 1.7 billion yuan. Amway (China) has also invested 120 million yuan to buy the most modern commercial buildings under the Guangzhou CITIC Plaza, 40-41 ─ ─ layer of a total of 4380 square meters of office facilities as the company's headquarters is located. Since the opening date five years, Amway (China) business steady development of 28 cities across the country have set up 57 stores for sales representatives and consumers around the provision of friendly services.

Amway (China) plant put into operation less than a year, became the first Chinese daily chemical industry in the United States UL and the United Kingdom BSI received the ISO9002 international quality certification issued by the enterprise. Now, with increased investment, expansion devices, Amway (China) factory's production lines are 14, the annual turnover of 450 million U.S. dollars; in 2000, Amway (China) sales of up to 24 billion RMB. Advanced production equipment and first-class quality management to make Amway (China) products can be in the quality of products imported with the United States comparable with the perfect "customer shopping protection" Amway products has become a guarantee for the general consumer confidence and the award-winning. Only since the opening of the end of 2000 the amount of accumulated taxes for 10 billion yuan, which has twice received the State Department, Guangdong Province, granted a "model tax households" in the title. In addition,replica rolex watches, since opening to the end of 2000, Amway (China) for contributions to various social public welfare funds of up to 1,500 million yuan.

Although Amway is a direct way of overseas operations in China, due to different national conditions, Amway will be based on the spirit of the State Council to work out a new business plan in July 1998 became the first company to receive state MOFTEC, the State Trade and Industry Bureau and the Ministry of Domestic Trade jointly approved the original operating in China direct selling company. At present, Amway (China) to implement store plus sales representatives employed mode of operation; the same time, the end of 2000, Amway Corporation was the first in Beijing, Shanghai, Guangzhou, three pairs of sales representatives opened a computer voice and on-line ordering services.

Practice has proved that, under the new mode of operation, the Amway's consumer market to be steady development. Therefore, Amway (China) Commodity Co., Ltd. has been selected countries in 1997/98 the State Ministry of Foreign Trade of China's largest 500 foreign-invested enterprises, ranked No. 97; by China Association of Foreign-invested enterprises are classified into pairs of foreign investment in the country in 1997 excellent enterprise; by Guangzhou Municipal People's Government awarded "Advanced Enterprise of Foreign Investment." In August 1999, "FORTUNE" (Fortune) magazine, in its 8 / journals published in September, a survey, Amway (China) Commodity companies have been selected as the "most admired foreign-funded enterprises in China," ranked among the No. 49.

Amway business is worth to you to recommend, because it has the following features:

★ opened for business without a lot of money, is a low-risk development potential opportunities. Amway production and sales are everyday consumer goods, all use every day use, used up and then have to buy to use; and high-quality and efficient products, consumers through the use of a naturally happy to continue shopping.

★ everyone can engage. As long as at least 22 years of age, gender or age, cultural level, capacity size, economic wealth, and regardless of any social background, race, color, religion, etc., under the premise in line with national regulations, can be involved in Amway business; as long as you are willing to effort, Amway will bring you a fair and trustworthy business opportunities.

★ Amway full support. Is your best business partner, the most powerful backing.